Years of experience
Across paid media, SEO, conversion optimisation, and full-funnel marketing strategy in Gulf and Arab markets.
About
10+ years helping Gulf and Arab market brands grow through structured digital marketing
I work with marketing teams and business owners who are tired of campaigns that don't convert, agencies that report on impressions instead of outcomes, and strategies that look good in a deck but don't change the numbers.
Who I am
I'm Khaled Abouda — a digital marketing consultant based in Cairo, working with brands across Egypt, Saudi Arabia, the UAE, and wider Arab markets.
My work sits at the intersection of strategy and execution: I help brands diagnose what's holding back their digital performance, build a structured plan to fix it, and implement that plan with clear ownership and measurement.
I've worked across B2B services, e-commerce, real estate, and professional services — managing paid media budgets, leading SEO programmes, rebuilding conversion funnels, and advising on full-funnel marketing strategy.
The consultant model means you work directly with me — not a junior account manager. Every recommendation comes with the reasoning behind it, the evidence supporting it, and a clear path to implementing it.
Experience
What I bring to the work
Campaigns managed
Google Ads, Meta, LinkedIn, and programmatic — across B2B, e-commerce, real estate, and professional services.
Languages, one experience
Fluent Arabic and English — strategy, copy, reporting, and client communication in both, with no translation compromise.
Full-funnel view
From awareness and traffic to landing page conversion and post-inquiry qualification — the whole journey, not just one channel.
How I work
The preference is evidence over claims and outcomes over vanity metrics
The work doesn't start with ads. It starts with a clear understanding of the offer, the market, the competitive position, and the conversion problem. Everything else follows from that.
01
Analysis before activation
No campaign launches, no content publishes, no page goes live without understanding why it should exist and what it needs to achieve.
02
Structured execution
Every channel has a role, every page has a purpose, and every KPI connects to a commercial decision — not a reporting dashboard.
03
Actionable reporting
Monthly reports are written to answer one question: what do we do next? Numbers without direction are noise, not insight.
Ready to work together?
Start with a free strategic review — I'll assess your current digital situation and outline what would make the biggest difference, before any commitment.